Hey Reader, Every founder is racing to build a product. Every team calls themselves innovative. Every startup claims to be disruptive. Everyone believes they’re running a growth playbook. Every pitch deck believes itself to be funding ready. Nope. Those are outcomes. You don’t get to say those words. You don’t do product. You don’t do growth. You don’t do innovation. You don’t do funding. You don’t do disruption. You don’t get to self-name these attributes. They are given to you. By the...

Hey Reader, This one’s for all the founders heading into 2025 thinking your strategy will unfold naturally, as a sequence of inevitable events. It won’t. I'm just asking you to clearly articulate your objective and how you intend to hit it, it's a very reasonable question.... There are four types of founders on December 1st: Those winging it with random acts of execution believing they are following a plan. Those carrying a strategy in their head, trusting a brain notoriously bad at managing...

Hey Reader, Founders: If I teamed up with your local bookstore to host some meetups - where I buy you a coffee, we share stories, do some founder therapy, and spark new connections - would you come? If so, click here. For every founder building helpful, nice-to-have products that people like and might pay for. Are you essential? Without you, is the pain immediate and undeniable? With you, is the value obvious and compounding? Are you CORE? CORE decides how easy you are to ignore in a sales...