Hey Reader, What stops someone from stealing your idea? Not much. In most cases, I can find, hire, or outsource to a team that gets to basic parity with your tech. I’m not talking about stealing your vision, that’s what makes you unique. I’m talking about stealing your traction. Your customers. Your edge. That’s what a "moat" protects. Your competitive advantage, your defensible edge. And if you don’t have one yet, be very clear what’s holding your position... likely by a thread. In the early...

Hey Reader, We need gamification!! We need a checklist at signup, because users don’t like leaving jobs unfinished. That’s certainty. They want a clear path, closure, and to know what's next. We need badges and progress markers, because users like feeling recognized. That’s status. They need to feel like they’re getting somewhere and that it matters. We need customizable flows and smart defaults, because users don’t like being forced into decisions. That’s autonomy. Give them agency, or...

Hey Reader, Have you met the threshold for earned inevitability? As in, have you done such relentless, uncomfortable, comprehensive work that it would actually be unreasonable for this not to work?Only you know. There’s a difference between working hard and working so hard it breaks the logic of failure. Which is the goal. To manufacture the default outcome. ....And to do that, you have to find that level, that gear, that moment when your effort becomes so complete, so relentless, so...