Hey Reader, Every founder has an imaginary list called “I’ll get to that in December.” It follows you all year while you're in the trenches, this dumping ground for everything you don’t have time for but swear you’ll handle when things “calm down.” Do I need to list them, or are we on the same page... So. Funny story. December is here. Four weeks to do nine weeks of work... The stuff you pushed off, the stuff you forgot, the stuff you should’ve done already, and the stuff you promised...

Hey Reader, The very first thing every founder says before the product exists, a single customer or dollar shows up, before any proof of any kind is some version of: I can do this. It's rarely evidence led, something inside you decides it's worth believing. It's not fraud. It's not delusion. It's simply the starting point. And this is really important. Founding rarely begins with real data. It begins with a belief you have no business holding yet and then spending years trying to earn it -...

Hey Reader, Early days, I’m not sold MRR is THE metric. Or lack of churn. Or customer adoption. Or usage over time cohort analysis. Or some performative PMF metric. Because I think, generally, these positive market signals are reflective of a different metric. The YOU metric… AIB. Am I Better. What proof do I have to show that. MRR is a lagging indicator of what you’ve already built. AIB is a leading indicator of what you’re capable of building. If the founder hasn’t evolved, they’ll...