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Where 140k+ founders read my weekly newsletter offering tactical insights to start, scale, and fund their startup. Real advice from a 3x exited founder.
Hey Reader, One of the things you only discover by being a founder is that... You never arrive. The goal posts always move. We know this. Build the product, no time to celebrate, now you need a customer. Sign the customer, no time to celebrate, now you need to fix the bugs. Fix the bugs, no time to celebrate, now you have to keep your customers. It's always "just one more thing." Perhaps my fave way of explaining it, is as a founder you are always standing on the edge of a cliff, when...
Hey Reader, You don't grow out of selling. You grow through it. Sales is just concentrated empathy plus action. You’ve already got both. I hope. Sales is about deeply understanding someone else's problem (empathy) and caring enough to do something about it (action). That’s not “selling" - that’s serving with conviction. To not sell it, would be selfish :) But selling evolves. Early customers buy you. The chaos. The charm. The promise. That's where you thrive. Later customers? Expect some...
Hey Reader, Your pitch deck promised X. Your roadmap outlined Y. But today, you're building Z. And that's exactly as it should be. Founders write plans as if startups operate in predictable environments. They don't. They operate in constant chaos. Planning creates direction. Preparation creates options. You need both, but most founders over-index on the former and under-invest in the latter. Your plans are fantasies until they collide with reality because the world rarely reacts how you...