Hey Reader,

For two years I've written this newsletter every week. Said no to the shitty sponsors. Pretty much the only newsletter without a paid tier and without a crypto sponsor. I answered your emails, engaged on social, and shipped something I thought was of extraordinary value.

Now it's my turn, for the first (and last) time.... My book goes into general release this Tuesday. I'm asking you to buy the book: Starting a Startup: Build Something People Want. If you've ever gotten value from this newsletter, this is my ask.

​Buy the Book → (USA)

​Outside USA​

If you’re a new subscriber and this is the first newsletter you’ve seen from me - apologies for the timing. Two years of readers know this is the one week I’m asking instead of giving. Back to regular programming next week and I have a winner... Manifesting.

⸻

Here is something that might be of value....

I treated this book like a startup, one where distribution beats product. You must go live on day one with a line of people banging on your door. Not because they're your friends, but because you've earned it by delivering value.

The book drops Tuesday. 150k of you get this. Over half of you read it every week. I’ve already had incredible messages from so many of you. This is the last push.

I believe the fastest team to learn wins. I spent months looking, listening, and engaging to understand exactly what content you wanted, and how it should be delivered so you actually read it. Enough to build a list of engaged subscribers.

The book has PMF, I know that. But PMF is the outcome of precision delivery.

I also did a shit ton wrong. We can call them tradeoffs.

I didn’t grind TikTok three times a day. I didn’t prep for endless podcasts that wouldn’t convert buyers. I didn’t hire a sales rep to do bulk outbound. I bet on distribution through this newsletter. Some of that was right. Some of that was wrong.

From day one I wrote a pre-mortem. All the ways this book could fail. I then spent real time mapping backwards into how to prevent those failures from happening. Now I get to watch it play out. That’s the system.

Which means everything that didn't go my way was my fault, and I can pinpoint it.

So. This is one favor, but in two parts: 1. Buy the book right now pls. 2. If you're in the U.S., you'll get a quick email Tuesday asking for an Amazon review.

That’s it. Then I’ll shut up about it and we’ll be back to normal programming.

If I can be of service, feel free to grab time.

LFG.

-- James

p.s. To the 680+ people who replied asking for the micro app from last weeks - text your contacts newsletter. I am still working on it.

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Did you scroll down to unsubscribe? I get it. I made an ask you don't think I have earned. No problem.

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