StartUp Founders: Baseline Good


Hey Reader,

Good is the minimum. It’s the baseline. You have to be so much more than good. And even if you’re great, and lucky, you still have to work really f*cking hard. And even that is not enough. You have to scratch and claw and it never f*cking ends. And it doesn’t get better; it just gets harder.

I wish I'd written that.

I overheard it in my house this weekend. Someone was watching the TV show Hacks, I genuinely thought it was a startup podcast.

Turns out, the rules for being a legendary comedian and a legendary founder are exactly the same: The work never ends. It just gets harder.

That’s it. That’s the memo.

Have an epic week.

LFG.

- James

Starting A Startup: Build Something People Want

Every founder starts at zero. No one starts with a product, customers, revenue, or a real clue how it will all play out.

Failure is the result of not doing everything in your power to turn your nothing into something. It's that simple.

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Where 140k+ founders read my weekly newsletter offering tactical insights to start, scale, and fund their startup. Real advice from a 3x exited founder & author of the #1 Best Seller "Starting A StartUp | Build Something People Want."

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