Hey Reader, Everyone asks for the playbook. Give me the SOP. Give me the steps. Give me the framework, the template, the proven path. The idea of certainty that if you do X then Y happens is super comforting. And there is a time for certainty-based operations. Just not today, not at the beginning. At the beginning you have to be willing to repeatedly start with a blank piece of paper vs overlaying a playbook that the market has said worked historically. Playbooks, by definition, force you to...

Hey Reader, Stop. Just for a second. It's halfway through the year, so this week I am asking you for a quick lift-your-head sanity check. This is literally a ping/ack. I just want to check to make sure you are doing what you said you would be. You might be. You might not. Can we check? Mid year is so f'd because it's not like December when the book says do your strategy and budgets and stuff, not like January when you wake up fresh, new year, new you :) We are far enough from the plan you...

Hey Reader, Last weeks game theory was very simple. Trust is the only currency that compounds in an infinite game. The founders who win know when to switch from finite-game (aka survival) to infinite-game (aka trust). Simple. (Not easy to execute, but simple to understand) What I failed to define (thx Coen) is what trust actually is... Trust is explicitly a bet where you can get hurt. And if you can't get hurt, it's not trust, it's just a transaction. If you know what you're going to get like...