StartUp Founders: Baseline Good


Hey Reader,

Good is the minimum. It’s the baseline. You have to be so much more than good. And even if you’re great, and lucky, you still have to work really f*cking hard. And even that is not enough. You have to scratch and claw and it never f*cking ends. And it doesn’t get better; it just gets harder.

I wish I'd written that.

I overheard it in my house this weekend. Someone was watching the TV show Hacks, I genuinely thought it was a startup podcast.

Turns out, the rules for being a legendary comedian and a legendary founder are exactly the same: The work never ends. It just gets harder.

That’s it. That’s the memo.

Have an epic week.

LFG.

- James

Starting A Startup: Build Something People Want

Every founder starts at zero. No one starts with a product, customers, revenue, or a real clue how it will all play out.

Failure is the result of not doing everything in your power to turn your nothing into something. It's that simple.

Want to get in front of 140,000+ founders at $3 CPC? Go here.

Not A Subscriber?

Join 150k+ StartUp Founders reading my weekly newsletter offering tactical insights to start, scale, and fund their startup. Real advice from a 3x exited founder.


‪8424 Santa Monica Blvd, Suite A523, Los Angeles, CA 90069
Unsubscribe · Preferences

StartUp To ScaleUp

Where 140k+ founders read my weekly newsletter offering tactical insights to start, scale, and fund their startup. Real advice from a 3x exited founder & author of the #1 Best Seller "Starting A StartUp | Build Something People Want."

Read more from StartUp To ScaleUp

Hey Reader, Last weeks game theory was very simple. Trust is the only currency that compounds in an infinite game. The founders who win know when to switch from finite-game (aka survival) to infinite-game (aka trust). Simple. (Not easy to execute, but simple to understand) What I failed to define (thx Coen) is what trust actually is... Trust is explicitly a bet where you can get hurt. And if you can't get hurt, it's not trust, it's just a transaction. If you know what you're going to get like...

Hey Reader, Game theory is important. Why? A startup is just a series of games to get to the next level, each one unlocking bigger weapons and bigger demons. It's exactly why some founders love the journey of building more than the exit, they love being in the arena, playing the game. So the simple question should just be, according to game theory what is the best way to win? TL;DR The Finite Game is about preventing death (runway, first everything). The Infinite Game is about managing growth...

Hey Reader, Competence in a startup isn't about being good at your job, it's about being good at not stopping. Therefore the real / true measure of your competence is the finish line. Which means competence for a founder is just persistent repetition. Wanting to win is not the signal. History is. So show me the proof that when it actually matters, you don't quit, that you are competent. Show me any proof from any time in your life that you finish the job, do the thing, overcome the adversity,...